Efforts to rejuvenate St Helier's historic Central Market are showing promising results as vendors and stall owners breathe new life into the area. Established in 1803 and rebuilt in 1881, the government-owned market currently hosts around 50 independent traders offering food and gifts.
In early 2024, market restaurants received permission to extend their hours on Friday and Saturday nights, and new traders were introduced to fill vacant stalls.
Deputy Simon Crowcroft, Constable of St Helier, noted that "significant progress" has been made in enhancing the market's appeal to both locals and visitors. Among the new shop owners are Ruby and Chris Price, who operate Dough Jersey. The couple began baking cookies at home during the 2020 lockdown and now use Jersey produce to create their treats, representing "the best of our little island."
Mrs. Price expressed her pride in their journey, appreciating the warm welcome from fellow vendors and customers. She highlighted the market's historical significance, attracting a diverse array of tourists from France, Germany, the Netherlands, Spain, Ireland, and England. Morning hours have proven especially busy for Dough Jersey.
Restaurant owner Melanie May-Boothman, who opened La Bouche with her husband James in 2018, described the new evening hours as a "dream come true." She emphasized the potential for increased tourism if the market extends its late hours to every evening and incorporates outdoor seating.
Ms. May-Boothman also suggested adding more food stalls and pop-up opportunities for new businesses. Mr. Crowcroft echoed this sentiment, noting that pop-up stalls have successfully supported local charities and school programs, and will continue to be encouraged both in the market and town.
The market now remains open on Thursday afternoons, addressing a key recommendation from the government's Jersey Markets Strategic Review, which found the previous closure on one of the busiest days in St Helier "made little sense."
Mr. Crowcroft acknowledged the challenge of changing long-standing practices but highlighted the success of late-night openings for some market restaurants on Fridays and Saturdays. He emphasized the importance of balancing the practical needs of the market's 40 tenants with efforts to animate the market in the evenings.
Since assuming responsibility for the market, Mr. Crowcroft has engaged with many stallholders and looks forward to continuing collaboration to enhance the market's vibrancy.