A trade show in London provides a "fantastic opportunity to elevate Jersey's brand," says Tricia Warwick, CEO of Visit Jersey.
Warwick is set to discuss the role of TV and film in boosting tourism at the World Travel Market, an annual event that draws thousands of industry professionals from across the globe.
In August, the island hosted filming for a reboot of the popular TV series Bergerac, and Warwick plans to highlight the potential tourism benefits of this exposure.
"We have a stand at the event, are hosting a breakfast for key clients, and I’ll be on a panel discussing set-jetting, with a particular focus on our collaboration with Bergerac," Warwick explained.
She added, "This is a great opportunity to showcase Jersey, gain valuable industry insights, and promote the island in the best possible way."
The new Bergerac series is expected to air in early 2025.